


The Allies
Through a college class, I was able to get in contact with Mark Ford. I created a logo for his brand new insurance company. To begin with I worked with another student on this logo. Then eventually I took complete control of the project. I had a great working relationship with my client, never stopping until we knew we had the logo right. In the end my client was very pleased with his logo, which he in turn used for his company's corporate identity.
After this project, I did other freelance work for Mark. First I did business cards and letterheads. Then I did other things with his logo including creating a logo for The Allies Advisors. I created a strong identity for The Allies by keeping all these marketing pieces unified in their design. The logo embodies the brand essence of The Allies. It portrays a sense of confidence and superior protection. Also, since I was working with a real client, I was able to significantly improve my interpersonal skills. I used Illustrator to create the logos and InDesign to create the business card and letterhead. Use the arrows to scroll through these designs.

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